I dedicate at least a substantial amount of time each Monday reviewing our competitors':
- Online structure and UX
- Articles and publishing frequency
- Social media presence
- User feedback and ratings
- Keyword strategy and performance
Advising a culinary business, we developed a technique where influencers authentically presented products into their daily lives rather than creating obvious advertisements. This strategy resulted in engagement rates 218% higher than standard advertising material.
Essential components included:
- Native-speaking creators for each language
- Cultural adaptation rather than direct translation
- Consistent organizational style across two languages
- Language-specific SEO
Initiate by listing ALL your rivals – not just the obvious ones. In our analysis, we found that our biggest threat wasn't the famous business we were watching, but a new business with an novel strategy.
Two quarters into operations, our conversions were underwhelming. It wasn't until I happened to a thorough study about our niche that I discovered how oblivious I'd been to the market realities around us.
Recently, I watched as three competitors invested heavily into developing their operations on a particular social media platform. Their attempts were unsuccessful as the platform proved to be a poor fit for our sector.
Recently, a company director expressed frustration that his platform strategy was consuming thousands of riyals with disappointing return. After examining his tactics, I pinpointed multiple fundamental problems that are surprisingly common among Saudi businesses.
Recently, I was having coffee with Mohammed (who runs a mid-sized e-commerce business) when he confessed he couldn't tell the difference between the proposals he'd received from three different SEO agencies. They all guaranteed "#1 rankings" with nearly identical rates.
Effective approaches included:
- Sector analyses with Saudi-specific statistics
- Executive interviews with prominent Saudi experts
- Success stories from local projects
- Online seminars exploring Saudi-specific challenges
What surprised me most during my competition research services was the significant price range for seemingly identical services. Monthly retainers varied from 2,500 SAR to over 15,000 SAR with little justification for the variations.
- Question their link building strategies - The agency I ultimately chose was the only one that gave a comprehensive explanation of how they develop authoritative backlinks steering clear of questionable tactics.
For a banking customer, we developed a complex bilingual system that seamlessly adjusted design, navigation, and content flow based on the chosen language. This approach enhanced their visitor interaction by one hundred eighty-three percent.
Essential capabilities included:
- Non-connected content saving
- Automatic updating when internet available
- Obvious display of network availability
- Appropriate restrictions of particular functions when without connection
For a investment client, we developed a content series about family financial planning that included Shariah-compliant approaches. This material exceeded their earlier typical investment tips by 417% in engagement.
Recently, a cosmetics company allocated 300,000 SAR in standard promotion with limited results. After moving just 25% of that budget to creator partnerships, they experienced a 712% improvement in conversions.
For a commerce customer, we created an application that skillfully balanced worldwide expectations with regionally significant design elements. This technique increased their user acquisition by 127% and engagement by ninety-three percent.
I recommend classifying competitors as:
- Main competitors (offering very similar solutions)
- Secondary competitors (with some overlap)
- New challengers (new businesses with game-changing capabilities)
For a wellness organization, we transformed their reading-intensive medical more information into graphic explanations with visual elements. This approach increased their material readership by two hundred nineteen percent.
I dedicated the last three months researching SEO providers in the capital after our company wasted a significant marketing budget with the wrong partner. I'll share what I've discovered about the frequently mystifying world of search engine optimization services in Riyadh.
Essential features included:
- RTL interface adaptation that retained functionality
- Tongue-appropriate typography
- Application enhancement for both linguistic approaches
- Instant tongue toggling without application reload
- Personnel - When I toured the offices of a prominent Riyadh SEO company last month, I found they had specialized teams for content development and link building. Less expensive options often have one person handling everything, which restricts what they can accomplish.
A cosmetics company transitioned from various isolated partnerships to sustained partnerships with less influencers, generating a one hundred sixty-four percent increase in sales and a significant decrease in marketing expenses.