With extensive testing for a food delivery company, we discovered that promotions delivered between evening hours dramatically outperformed those shown during typical prime times, generating 163% higher conversion rates.
Essential classifications contained:
- Device preference patterns
- Application utilization behaviors
- Network connection approaches
- Content consumption behaviors
- Digital purchasing advancement stages
For a financial services brand, we developed a information campaign about family financial planning that incorporated Islamic financial principles. This content surpassed their previous typical money guidance by over four hundred percent in connection.
Successful methods included:
- Industry reports with locally-relevant information
- Management discussions with notable Saudi professionals
- Case studies from local projects
- Online seminars discussing Saudi-specific issues
A few days ago, a restaurant owner in Riyadh lamented that his business wasn't showing up in Google searches despite being highly rated by customers. This is a common issue I see with local businesses across the Kingdom.
Valuable approaches included:
- Urban-focused classifications beyond basic regions
- District-based focusing
- Metropolitan vs. provincial distinctions
- International resident locations
- Traveler destinations vs. native communities
For a public portal, we developed specialized analytics that revealed significant variations in engagement between native language and international tongue visitors. This understanding resulted in specific improvements that improved total platform efficiency by over seventy percent.
Essential components included:
- Native-speaking creators for dual content
- Cultural adaptation rather than direct translation
- Harmonious brand voice across both languages
- Tongue-appropriate keyword strategy
After extended periods of applying standard population divisions, their enhanced locally-relevant segmentation approach produced a 241% increase in advertising performance and a one hundred sixty-three percent reduction in customer acquisition costs.
For a financial services institution, we implemented a customized measurement framework that included locally-important behavioral indicators. This approach uncovered undetected conversion opportunities that improved their income by 127%.
Important dual-language measurements to analyze business competitors:
- Language switching behaviors
- Conversion rate differences by linguistic choice
- Abandonment locations in language-specific routes
- Lookup habits distinctions across languages
For a premium company, we created a value division strategy that discovered multiple special cultural segments within their target market. This approach increased their campaign effectiveness by over one hundred seventy percent.
After considerable time of making decisions based on guesswork, their enhanced measurement-focused approach generated a two hundred forty-three percent increase in sales percentage and a 167% decrease in marketing expenses.
Powerful techniques:
- Incorporating Saudi financial services like STC Pay
- Improving Arabic product information
- Showcasing local service availability
- Adding credibility indicators tailored for Saudi consumers
Important categories to implement:
- Location areas within Saudi Arabia (behavior differs substantially between regions)
- Financial categories customized for the Saudi economy
- Value alignment range
- Technology adoption stages
For a clothing retailer, we executed a detailed medium performance evaluation that revealed their highest ROI channels were completely different from their worldwide norms. This discovery permitted a reallocation of spending that increased their complete ROI by over two hundred percent.
For a premium company, we implemented a locally-relevant attribution framework that understood the special buying journey in the Kingdom. This approach revealed that their platform spending were truly producing 286% more value than earlier calculated.
Unexpected discoveries:
- Temporary channels surpassing Instagram for particular merchandise
- Evening promotion dramatically outperforming daytime campaigns
- Video material producing better ROI than fixed graphics
- Smartphone effectiveness outperforming desktop by significant degrees
Important elements:
- Protracted decision periods in Saudi conversion routes
- Family influence elements in purchase decisions
- Chat as a significant but hard-to-measure impact medium
- Face-to-face confirmation as the final purchase trigger
A few months ago, a store owner contacted me after spending over 500,000 SAR on digital 360 degree marketing approach with minimal outcomes. After restructuring their methodology, we achieved a 743% improvement in return on investment.